The Truffle Farm Pty Ltd ("The Truffle Farm", "we", "us" or "our") respects the privacy of its guests, customers, trade partners and other people who interact with the business.

This Privacy Policy explains how we collect, hold, use and disclose personal information in connection with our website, products, bookings, tours, experiences, hospitality, retail and other services.

This Policy applies to personal information collected through our website, online booking systems, email, telephone, in person, our Trade Resource Centre, third-party booking and distribution partners, payment and point-of-sale systems, social media and other channels through which people interact with The Truffle Farm.

Personal Information We Collect

The types of personal information we collect depend on how you interact with The Truffle Farm and may include:

• name;

• email address;

• telephone number;

• postal or delivery address, where required for an online order, delivery or other transaction requiring an address;

• postcode and country of residence;

• booking and tour information;

• dietary requirements or other information provided to help us prepare for a guest's visit;

• payment and transaction information;

• correspondence and enquiries;

• business and contact information provided by trade partners;

• information provided when registering for or using our Trade Resource Centre;

• information provided through competitions, surveys, feedback or reviews;

• information provided when interacting with us through social media or other digital platforms;

• images captured by security cameras at our property; and

• technical information relating to use of our website, including information such as IP addresses, device or browser information and website activity, where collected.

We only collect personal information that is reasonably necessary for our business activities or otherwise permitted by law.

Some personal information is optional. However, if information reasonably required to process or manage a booking, purchase or service is not provided, we may be unable to provide that product or service or fully respond to a request.

How We Collect Personal Information

We may collect personal information directly from you when you:

• make, request or enquire about a booking;

• purchase a product or service, including online or in person;

• contact us by email, telephone, through our website or in person;

• complete a booking or enquiry form;

• register for or use our Trade Resource Centre;

• interact with us through social media; or

• provide feedback, participate in a survey or otherwise communicate with us.

We may also receive personal information from third parties where they are arranging or managing a booking or service on your behalf. These may include travel agents, tour operators, resellers, booking platforms and other authorised booking or distribution partners.

Where required, customers making online bookings are asked to expressly acknowledge and agree to our Terms and Conditions and Privacy Policy.

How We Use Personal Information

We may collect, hold and use personal information to:

• process, confirm and manage bookings, purchases and payments;

• communicate with guests, customers and trade partners;

• prepare for and deliver tours, experiences, products, hospitality, retail and other services;

• manage dietary requirements and other information relevant to a guest's visit;

• provide customer service and respond to enquiries;

• administer our Trade Resource Centre and trade relationships;

• maintain business and transaction records;

• manage our website and other digital services;

• improve our products, services and guest experience;

• conduct internal business analysis and planning;

• understand visitor and booking trends;

• identify and understand key tourism markets;

• conduct marketing where permitted and appropriate;

• maintain the safety and security of our property, guests, staff and assets;

• protect our business, guests and systems from fraud, misuse or security threats;

• comply with legal and regulatory requirements; and

• otherwise conduct the ordinary operations of The Truffle Farm.

Postcode, Country and Market Analysis

We may collect information including a guest's postcode and country of residence to help us understand where our guests come from, analyse visitor and booking trends, identify key markets and inform our business and marketing activities.

This information is used by The Truffle Farm for internal business and analytical purposes.

The Truffle Farm does not sell personal information.

Payments and Point-of-Sale Transactions

Payments may be processed through third-party payment providers, online payment methods and point-of-sale systems.

Depending on the payment method selected, personal and transaction information may be provided directly to, or processed by, a payment or point-of-sale provider to complete and record the transaction.

The Truffle Farm does not require customers to provide payment card details directly to us where those details are collected and processed directly by the relevant payment provider.

Third-party payment and point-of-sale providers handle information in accordance with their own terms, privacy policies and security practices.

CCTV

CCTV operates at The Truffle Farm for security and safety purposes and to assist in protecting guests, staff, property and assets.

Footage may be accessed where reasonably necessary for security, safety, incident investigation or legal purposes, and may be disclosed where required or authorised by law.

Third-Party Service Providers

The Truffle Farm uses third-party providers to support its operations. These may include providers of:

• booking and reservation systems;

• payment processing and point-of-sale systems;

• website hosting and website services;

• email and communications;

• cloud storage and information technology;

• analytics;

• marketing and advertising services;

• accounting and business administration services; and

• other technology and professional services.

Personal information may be disclosed to or processed by these providers where reasonably necessary for them to provide services to The Truffle Farm.

The use of a third-party service provider does not mean that The Truffle Farm sells personal information to that provider.

Trade, Booking and Distribution Partners

Where a booking is made or managed through a third party, personal information may be provided to The Truffle Farm by a travel agent, tour operator, reseller, booking platform or other authorised booking or distribution partner.

We may also provide information reasonably necessary to those parties to confirm, administer or manage the booking or requested service.

Third-party businesses may have their own privacy policies and practices, and guests should review those policies where appropriate.

Website Analytics and Cookies

Our website and associated technology may use cookies and similar technologies.

Cookies are small data files stored on a device or browser. They may be used to:

• enable website functionality;

• remember preferences;

• support account login, authentication and user sessions where applicable;

• understand how visitors use our website;

• measure website performance;

• support analytics; and

• assist with marketing and advertising where applicable.

We may use third-party analytics and technology providers to collect information about use of our website.

Browser settings can generally be used to control or disable cookies. Disabling some cookies may affect the functionality or performance of the website or associated services.

Trade Resource Centre Accounts

Trade partners may register for individual access to The Truffle Farm's Trade Resource Centre.

When registering for or using the Trade Resource Centre, we may collect the user's name, business or organisation, email address, and information associated with their account and use of the service.

This information is used to assess and administer access, communicate with trade partners, provide trade resources and manage The Truffle Farm's trade relationships.

Cookies or similar technologies may be used to support authentication, login and user sessions.

Users are responsible for maintaining the confidentiality of their own account credentials.

Communications and Marketing

We may communicate with you about a booking, purchase, enquiry or existing relationship with The Truffle Farm where reasonably necessary to provide or manage the relevant service.

Communications may be made through the contact method or platform used by you to communicate with us, or another appropriate contact method available to us. This may include email, telephone, SMS, messaging applications, social media or other digital communication platforms.

Where required, marketing communications are sent with appropriate consent or otherwise in accordance with applicable law.

Where a separate marketing opt-in is provided, agreeing to our Terms and Conditions or Privacy Policy does not itself mean that you have agreed to receive marketing communications.

You may unsubscribe from marketing communications using the unsubscribe facility provided or by contacting us.

Social Media and Other Digital Platforms

If you communicate or interact with The Truffle Farm through a social media, review, travel or other third-party digital platform, we may receive personal information that you choose to provide through that platform.

Those platforms operate under their own privacy policies, terms and data-handling practices. The Truffle Farm does not control how those third-party platforms independently collect or use personal information.

Photographs, Video and Guest Images

The Truffle Farm does not photograph or record guests, including children, for promotional or tour-content purposes as part of its tour experiences.

Guests may take photographs or recordings during their visit for their own personal use. We ask all guests to be considerate of the privacy of others and to take particular care not to photograph or record other identifiable guests without their permission, especially children.

The Truffle Farm does not control photographs or recordings independently taken by guests and is not responsible for the subsequent use or sharing of those images by the individuals who take them.

If another guest is inadvertently captured in a photograph or recording, we ask guests to respect any reasonable request not to publish, share or retain an identifiable image of that person.

Overseas Processing and Disclosure

Some of the third-party technology, booking, payment, website, communications, analytics and other service providers used by The Truffle Farm may process or store personal information outside Australia.

Personal information may therefore be disclosed to or accessible by overseas recipients where reasonably necessary for those providers to supply their services to The Truffle Farm.

Where The Truffle Farm discloses personal information to an overseas recipient, it will handle that disclosure in accordance with applicable Australian privacy requirements.

Security

The Truffle Farm takes reasonable steps to protect personal information it holds from misuse, interference, loss and unauthorised access, modification or disclosure.

No method of electronic transmission or storage can be guaranteed to be completely secure. If The Truffle Farm becomes aware of a data breach, it will respond in accordance with applicable legal requirements.

Retention of Personal Information

The Truffle Farm retains personal information for as long as reasonably necessary for the purposes for which it was collected, for legitimate business and record-keeping purposes, or as required by law.

When personal information is no longer required and there is no legal requirement to retain it, The Truffle Farm will take reasonable steps to destroy or de-identify it where required by applicable privacy law.

Access and Correction

You may request access to personal information that The Truffle Farm holds about you and may request that information be corrected if you believe it is inaccurate, out of date, incomplete, irrelevant or misleading.

To request access or correction, please contact The Truffle Farm using the details below.

We will respond to requests within a reasonable period and in accordance with applicable privacy law.

Privacy Complaints

If you believe The Truffle Farm has not handled your personal information appropriately or has breached its obligations under Australian privacy law, please contact us using the details below.

Please provide sufficient information for us to understand and investigate your concern.

We will acknowledge and investigate privacy complaints and aim to respond within 30 days.

If you are not satisfied with our response, you may be entitled to make a complaint to the Office of the Australian Information Commissioner (OAIC).

Links to Other Websites

Our website may contain links to websites or services operated by third parties.

The Truffle Farm does not control the privacy practices or content of those third-party websites. We encourage users to review the privacy policy of any external website or service they visit.

Children and Young People

Children and young people may participate in experiences at The Truffle Farm.

Where personal information relating to a child is reasonably required for a booking or experience, it will generally be provided by, or collected with the involvement of, a parent, guardian, responsible adult, booking organiser or authorised third party.

The Truffle Farm does not knowingly seek to collect personal information from children where it is not reasonably necessary for the relevant booking, experience or service.

Particular care is taken in relation to the privacy of children and young people.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, systems, practices or legal obligations.

The current Privacy Policy will be published on our website and will take effect from the date specified in the updated Policy.

We encourage you to review this Privacy Policy periodically.

Contact Us

If you have any questions about this Privacy Policy, would like to request access to or correction of your personal information, have a privacy concern or complaint, or are unsure how this Policy applies to information you provide to The Truffle Farm, please contact us.

The Truffle Farm Pty Ltd
844 Mole Creek Road
Needles, Tasmania 7304
Australia

Phone: +61 437 849 283
Email: hello@thetrufflefarmtasmania.com.au
Website: www.thetrufflefarmtasmania.com.au/contact-us